Using a newsletter to generate more traffic and leads.

By now you understand that there are countless ways to drive traffic to a site. But even though there are a lot of strategies, none of them can guarantee you results overnight.

Driving traffic to a site is still one of the hardest jobs there is when it comes to generating an online income.

 Traffic can be obtained by advertising and promotion. But do you know that
you can get people to visit your website just by creating a newsletter?

People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something.

Some people want to research more about a product before buying. Others are looking for suggestions from other users. And then there are those who surf the internet to gain knowledge.

Therefore, if your site has good content there is a higher chance that you will be able to capture the attention of these groups of people and amass a good number of unique visitors.

But what if your website is not an information portal and is actually an ecommerce site?

The solution is quite simple. All you really have to do is to create a regular newsletter and provide relevant information about your niche.

Newsletters can provide you with both repeat and unique visitors on a regular basis. Just make sure that you have some juicy headlines and eye-catching offers included in your newsletters.

In order to create a successful newsletter to drive traffic to your site, you first have to maintain an active list of email addresses of people to whom you can send your newsletters.

The list doesn’t have to include thousands of readers to begin with – you can build a highly targeted list slowly along the way.

You can either place your newsletter on your website and send your readers a link when it’s ready, or you can simply send the content directly to them in email format. I have personally found it benefical to do both.

A database of newsletters could also provide you with recurring traffic without too much effort on your part. You can do this by archiving your previous newsletters in a specific folder on your website for future reference.

If you provide informative and exciting content, then people will definitely go back and view previous newsletters, even if they are several months old. Make sure you look for your next lesson where we will be talking about using Twitter to generate traffic, make new contacts and have some fun.

Learn How to Master Article Marketing and you learn how to master the internet!

Here are 5 proven tips to help build credibility, trust and to get the best response from your mailing list…

1. Your articles must be releveant and informative…

If the emails you send your list contain valuable information then your readers have an incentive to stay on your list. They know that you can help them achieve their own goals so they will eagerly wait for your next mail.

2. Keep your emails simple and easy to read…

Try and write in a conversational tone and address your readers directly as if you were talking to them face to
face. Also, try and stick to small paragraphs. People lose focus if you have long paragraphs, so keep each point brief and in a separate paragraph.

3. Keep your readers updated…

Your subscribers are interested in your topic, otherwise they would not have subscribed in the first place. So keep
them updated about new products, marketing techniques or recent news about your niche. This will keep the readers interested and wanting more info from you.

4. Get to the point and quick…

The first thing to remember is that your readers are no fools. They understand when you lie to them, so it is no point making false promises. As long as you tell the truth, chances are that you will be able to build credibility and trust with your readers, which will increase the chances of making a sale when the time comes.

5. Experiment, reach out and try different things…

If you want to rise above your competition it is important that you try different things. Don’t be afraid to test
different means of communication such as audio, video and anything that can help you to reach your readers.

As you may already know, following up with your potential customers is the key to creating a solid online business. And one the most effective ways of doing this is with a multi-part autoresponder series.

The problem is that not everyone is comfortable in writing articles so they find it difficult to create a 7-10 part series.

I’ve got good news for you… you don’t have to!

All you need do is joint venture with six marketers and ask them to each contribute one unique article about your chosen topic.

Each person could add their own resource box at the bottom of their article and then you can add these articles with your own to create a unique  autoresponder follow-up series.

The additional upside to this is that each marketer can send this Autoresponder series to their own lists, which means you get exposure to an audience much larger than your own list.

So not only are you providing quality content and building credibility with your readers, you’re also getting additional exposure from the promotions of the other marketers.

This is an excellent strategy to build your list and to gain credibility without any extra work on your part.