When you promote your home based business, even though the Internet is such a huge source for low cost advertising, you will want to consider promoting your business offline also. There are plenty of ways to get your business known in your local area.
The first thing you should do is get some business cards printed. You can do this very cheaply through Vistaprint.com. They will actually print 250 business cards for you for free. All you have to do is pay for shipping. Vista print has been around a long time and has many satisfied customers.
You could also have flyers printed that will advertise your business. The flyer should clearly state your business name and what your business offers. It should have your contact information and a list of the benefits that a customer will receive from using your business.
You can order flyers from vista print also or you can design your own with a good publishing program on your
computer. Don’t forget to add your website address to your flyers and business cards. Do a search online for flyer design to get some great advice on how to design an effective flyer that will get read.
Once you have some flyers and business cards in hand, go around to local businesses in the your area. Check with the
manager to see if they have a public bulletin board for display or if they will agree to place your flyers where
they will be seen by the customers.
You want to target the businesses that will be in line with your target market. For instance, you don’t want to
put out flyers advertising your sewing business in a plumbing supply store.
It is also a good idea to give the businesses that you want to put your flyers in an incentive so that they will
be happy to send their customers to you. For instance you could offer them a commission or a discount for every
customer that they refer to you!
Place an ad in the local newspaper that will advertise your business. You may want to attach a coupon to the ad
that will give 10% or 20% off your services. This will help bring in new customers.
Don’t be shy about asking for a referral from any satisfied customers. Word of mouth is the most powerful
advertising medium there is. If you have a local radio station, consider buying a radio spot. This will allow you to reach even more customers. If you can’t afford to hire a professional announcer, do it yourself or have a family member with a good speaking voice do it for you.
Just speak clearly with a tone of excitement in your voice. You want to get people as excited about your
business as you are. Think about the TV personalities that have their own cooking shows. They will convey their passion for cooking by using their voice and have you excited about cooking by just listening to them.
Be sure when you purchase advertising of any kind to always ask if they offer any discounts, specials or unsold
spots. Keep in mind that the less you pay for the advertising the bigger your profit margin will be.
These are just starting points for offline home business promotion. There are a lot more ways that you can get your
business in front of your potential customers .
