Building your list is imperative to your long term success. You may already know this, but the difficult part in this process is actually getting visitors to view your squeeze or opt-in pages.

When it comes to promoting your squeeze pages using pay-per-click strategies (PPC), things can get a bit tricky. If not monitored closely, PPC campaigns can be quite costly and you could end up spending a lot of money for little results.

And since your squeeze page is focused on generating a subscriber list, rather than directly selling to potential customers, it might take some time before you are able to recoup your advertising costs.

Still, if you are familiar with PPC it can be a viable option in which to generate instant traffic to a new squeeze page, especially since it’s an instant method of driving targeted traffic to your web pages. If you do decide to use PPC to jumpstart your list building campaign, consider using it only as a starting point.

Once your campaign is running successfully and you are consistently building your email list, consider pulling back on your PPC campaigns and focusing on building your subscriber base using other marketing methods instead.

Just make sure that you monitor your results and pay special attention to your costs, versus your overall profitability from your list to ensure that it’s feasible
to continue with your campaigns.

Here is a great little tool for creating a video landing page, opt-in or sales page its almost free you have to give up your email address   Video Page Generator

Here is a great free book on adwords for you, its a direct download no email address needed  Adwords Made Easy

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Although many affiliates love the idea of free traffic, there is no better way to quickly profit from multiple markets as an affiliate than PPC traffic.

The reason why people often shy away from PPC traffic is because they lose money, obviously.

If you knew how to eliminate the risks as much as possible with PPC traffic, you’d soon forget about the long winded efforts of getting free traffic and you’d be looking at making potentially hundreds of sales every day, once you’ve set up an entire network of profitable campaigns.

And the real beauty of PPC is that if you know how to do it right, without losing your shirt in the process, you can make far more money than you would by creating content sites and writing articles with all of your time!

So here are the 3 key principles you must stick to when creating you PPC campaigns in order to minimize risk and maximize profits. If you stick to these core principles, you’ll be able to build campaign after campaign, expanding your wealth at a truly frightening pace…

1. Pick desperate keywords
If you try and target keywords that people use to get generic information and services, (or worse still, free information and free services) then you’ll get a lot of clicks and very few sales.

Instead, you should always try and target people who are on the verge of buying. These people use keywords such as “review”, “comparison”, “buy”, “download”, “course”, “book”, “guide”…and so on.

Better still are people using actual product related keywords such as model numbers, names of books, names of authors etc…

THESE are the keywords where the money is waiting for you, and you’ll find much greater click through rates and much higher conversions if you target these keywords in your advertising.

2. Test and track everything
One of the biggest losses in advertising is not knowing what works and what is simply draining your wallet. Specifically, you’ll need to know which keywords translate into sales, which ads get the most clicks and sales and also which methods work best to convert the visitors into buyers.

Without this information, you’re running your advertising blindly, and you are guaranteed to be paying for extra clicks that will never make you money as a result.

The idea is to convert more people, so knowing which keywords and sales copy does the best in terms of conversion is where the real money is found.

3. Spy on the successful competition

If all of this seems a little overwhelming (which it can be when you start getting seriously into it) then one of the best ways to reduce the costs and risks of your online advertising is to spy on other advertisers.

See who is consistently running ads, when, how, what and where. How long are they running ads for? How are they promoting the same types of affiliate products that you are?

By having this information at your side, along with the first two points I mentioned in this article, you’ll be well ahead of the game and able to seriously minimize the risks and costs of PPC advertising.

When you have one campaign that is consistently making you a good profit, it’s a simple case of duplicating this as many times as you desire, until you reach a level of income that you wish for. And yes, it really is that simple…

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