Not all products are created equal. In fact, that is probably the driving motivation behind your decision to sell affiliate products in the first place.

If you decide to pick your product from a list on Clickbank, select very carefully. Rather than haphazardly selecting the product with the highest commission, look for ones that have the highest gravity ratings.

The gravity rating is basically a measure of the products popularity and the ideal rating of a product to promote is between 50 – 120. Any rating above this may mean the product is too popular, and as such you will have extreme
competition and may find it difficult to compete.

But you can be assured of one thing…

If a product is popular, a lot of people are buying it and you can almost guarantee that it is than similar products for sale within that niche. In addition to picking good products, you also want to get your timing right. Here’s a stupid tip that will illustrate my point…

…it’s pointless promoting garden hoses during winter. No one will buy. Focus on products that a lot of people want NOW, and if its popularity just surged, now is the best time to get in the market.

Learn How to Master Article Marketing and you learn how to master the internet!

If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for ebooks, reports, audios and training courses on every subject imaginable.

Why? Because information is the hottest product on the market.

Information cuts straight to the root of all selling, which is answering the customer’s question: “What will this product do for me?”

There’s another reason though. Pure information is a product that doesn’t require a huge financial overhead to produce, (other than the hard knocks you got in gaining the experience and information)…

…and is easy and relatively low cost to deliver to the customer. That is what makes it such a great product for us, as entrepreneurs, to offer. Everyone has life experience, training, and skills that others don’t have. Everyone knows something that others want to know, or can do something that others want to learn.

That’s how I know you have an InfoProduct inside you, everyone does. So your first task is to decide which of your many gifts you are going to offer to the world! Does that mean you have to be able to write a book? Not necessarily. I’m more talking about what is known as USP… Unique Selling Position.

Your USP might be that you have detailed knowledge about someone else’s product that you are selling as an affiliate.

It could be that humorous way you present the information you have collected on some subject of interest, or the fact that you offer the best customer service available for the service you offer.

You may even offer the same products that others are also selling, but find your own unique market for them. Whatever you decide to use for your information product, your USP, you need to find one.

If you were to research the online marketers who are making the money they claim to be earning online, you would discover that they all have a USP.

You may, of course, actually write a book, ebook, or training course and sell it. Many are making good money doing just that. The list of helpful software and online publishers is growing every day.

But even if you write your own product or design your own software, you will still need a well thought out USP to stand out in the crowd. It’s like your business plan — you need a firm foundation before you can build your future
online success.

Learn How to Master Article Marketing and you learn how to master the internet!

Using a newsletter to generate more traffic and leads.

By now you understand that there are countless ways to drive traffic to a site. But even though there are a lot of strategies, none of them can guarantee you results overnight.

Driving traffic to a site is still one of the hardest jobs there is when it comes to generating an online income.

 Traffic can be obtained by advertising and promotion. But do you know that
you can get people to visit your website just by creating a newsletter?

People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something.

Some people want to research more about a product before buying. Others are looking for suggestions from other users. And then there are those who surf the internet to gain knowledge.

Therefore, if your site has good content there is a higher chance that you will be able to capture the attention of these groups of people and amass a good number of unique visitors.

But what if your website is not an information portal and is actually an ecommerce site?

The solution is quite simple. All you really have to do is to create a regular newsletter and provide relevant information about your niche.

Newsletters can provide you with both repeat and unique visitors on a regular basis. Just make sure that you have some juicy headlines and eye-catching offers included in your newsletters.

In order to create a successful newsletter to drive traffic to your site, you first have to maintain an active list of email addresses of people to whom you can send your newsletters.

The list doesn’t have to include thousands of readers to begin with – you can build a highly targeted list slowly along the way.

You can either place your newsletter on your website and send your readers a link when it’s ready, or you can simply send the content directly to them in email format. I have personally found it benefical to do both.

A database of newsletters could also provide you with recurring traffic without too much effort on your part. You can do this by archiving your previous newsletters in a specific folder on your website for future reference.

If you provide informative and exciting content, then people will definitely go back and view previous newsletters, even if they are several months old. Make sure you look for your next lesson where we will be talking about using Twitter to generate traffic, make new contacts and have some fun.

Learn How to Master Article Marketing and you learn how to master the internet!

How does your business serve your readers and customers?
How do you contribute to the improvement of their lives?

In order to answer these questions you have to look past the obvious.

For example, cosmetic companies don’t sell lipstick, they sell romance or beauty. They know women want to love and be loved. Lipstick is a device to attain it.

Historically (and most likely forever) people want:

* Health
* Wealth
* Security
* Safety
* Happiness
* Lifestyle
* Love

How do you or the products/services you promote deliver any of these essential needs?

Does your promotions/sales copy highlight how you can help them achieve these goals?

As you begin to brainstorm ideas for your next product or when compiling your next promotion, keep these customer desires in mind and help give them what THEY want.

If you do this, you’ll see much better results.

Learn How to Master Article Marketing and you learn how to master the internet!